As you are well aware, there are many different social platforms. What you may not know is that each one serves a different purpose. For example, Facebook is a very general platform, where most people spend their time. Instagram is primed for millennials, foodies, fashionistas, and the like. LinkedIn, however, is a professional social network and should be used as such.
Here are some tips on how to use LinkedIn so that the network of people that you have worked hard to build doesn’t end up blocking you.
- Do NOT send mass emails to your entire network. This is spammy, annoying and unprofessional. When people respond or try to figure out who initiated the conversation, their inbox gets flooded. Rather than get positive responses, your email will typically end up deleted and you may be blocked. If you need to send a mass email, I would suggest handpicking the recipients so that you are only targeting the specific people that need to read your message… or, better yet, create a LinkedIn group and include targeted individuals to join so you can post to the group.
- On that note, don’t send canned emails to people without so much as looking at their profile. I don’t appreciate when people send a cookie cutter email about how I can buy social media services, for example. Immediately I know they did not read my profile and it makes them appear lazy. This is an opportunity for you to make valuable connections or get blocked. Take advantage of that! Instead, read their profile and send a custom email that really explains why they should do business with you.
- Refrain from posting Facebook style posts. Think about how you behave in a business setting. That level of professionalism is how you should interact on LinkedIn. We don’t want to know what you ate for lunch, who can solve a riddle, or be threatened with certain death for not sharing chain letter posts. This makes you appear juvenile and unprofessional. Instead, share content that is related to your business, or business in general. The more specific to your business, the better. It helps establish you as an industry leader as well.
I hope this article helps you better connect with others on LinkedIn!
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