Why You Should Identify Your Buyer Persona

When I meet with potential clients, I always ask them to identify their target demographic, also known as buyer persona. Sometimes they may respond by saying that they don’t have a “target” or that they want anyone that will buy their products and services. Other times they might not know what their buyer persona looks …

Why You Shouldn’t Buy Facebook LIKEs

When you’re just getting started with you Facebook page for business, it would seem like a good idea to buy Facebook LIKEs so it appears that you have a substantial following right? WRONG! Buying LIKEs does not increase business. It is the equivalent of buying friends in real life. Often times, companies that sell LIKEs …

Are Yelp Reviews Real?

There are many review sites out there and on the top of that list is Yelp. I recently spoke to a business acquaintance of mine who insisted that she had applied to Yelp to write reviews for them. Listening to her, the alarm bells immediately went off. Writing fake reviews is a black hat technique …

5 Tips on Setting Up Your Facebook Business Page

You’ve heard time and time again that you need to set up a business page on Facebook. Maybe you created a profile with your company name. Maybe you created a business page, but it’s a little on the unimpressive side. If you’re not really sure how to set up a business page or what to …