Is your social media campaign ready for 2016? If not, then you should contact me immediately. Social media is no longer an option for business. It is a necessary tool. Not only can you market your business, but you can improve customer relationships, generate new leads, even sell your products online.
Here are some tips to help you get started.
- Live streaming. Every year images and video become more and more essential for social media campaigns. This year, live streaming will take it to a whole new level. We love being in the moment, seeing behind the scenes, and live interactions. Your clients will love it too. Two of our favorite options are Periscope or Facebook’s live stream option.
- Engage. If you do not engage in your own social campaigns, why should your audience? Something as simple as sharing content from your business page to your personal profile twice a week could have a great impact on how quickly your campaign grows. You should also encourage your employees to do the same and ask your clients to leave a review.
- Advertise. Most social platforms now have paid advertising available for businesses. Take advantage of that. Even if you invest $1 per day on one social platform, that will help increase your reach and your following at a much faster rate than organic growth alone. If you have a very tight budget, select a post and boost it.You can spend very little money and advertise for specific events or promotions. Thankfully, advertising doesn’t have to break the bank to be effective.